Business owners often assume digital marketing is just a cheap sandwich. They picture a basic website, a slice of SEO, some quick graphics slapped in the middle, and a piece of AI-generated content as the spread. However, building a solid marketing machine is more complicated than that.
Contractors deal with similar remarks when a client asks why pouring muddy water into squares for a driveway costs $10,000.
Before we get into the nerdy stuff, we need to acknowledge that digital marketing is merely a part of the broader field of Marketing. It does not represent a complete marketing strategy.
That said, digital marketing is the practice of promoting your business using digital channels. To make a tasty digital sandwich, you must understand the six specialization areas of digital marketing:
- Content Marketing: Creating material that genuinely educates your audience instead of just pitching them. (Ahem. Ahem…Like what you are reading now.)
- Social Media Marketing: Leveraging platforms to build community and maintain top-of-mind awareness.
- Search Engine Optimization (SEO): Structuring your presence so local customers can actually find you.
- Digital Advertising: Strategically buying targeted visibility to accelerate growth.
- Web Development & Analysis: Creating your digital storefront and meticulously measuring the visitor data.
- Marketing Automation: Putting repetitive lead-nurturing tasks on autopilot so you can sleep.
Did You Know?
Only 17% of organizations clearly define their digital marketing strategies (Smart Insights, 2024)
Up to 55% of visitors leave a website within the first 15 seconds. Is your funnel set up to convert that quickly?
Now that you have a better grasp of the digital foundation, you have a choice to make. Are you excited to start/continue your DIY marketing journey, or would you prefer to have me build you something that works?
